Canonical obviously has grand dreams for Ubuntu's future. It all started with Bug #1 in 2004, when Mark Shuttleworth declared Microsoft's majority market share on new desktop PCs to be a bug that Ubuntu was designed to fix. Then, in 2008, Shuttleworth declared that he wanted Ubuntu to not just match, but to blow past Apple by providing a more beautiful and user friendly desktop. More recently, Ubuntu has been undergoing a redesign with the goal of allowing it to compete with the likes of Apple and Google on mobile phones, tablets and televisions. So, while in 2004 it was Microsoft that Canonical was wanting to usurp, in 2012 it looks like Apple is the company in their sights.
The question is, does Canonical have the capacity to succeed in this goal? Can Ubuntu be the next Apple, and be the success that Canonical clearly wants it to be.